230 Peachtree Street opens in Downtown Atlanta

Architect-developer John C. Portman, Jr. makes his latest mark on the energy and resurgent vitality of Atlanta’s central core with the opening of 230 Peachtree, a mixed-use redevelopment project that includes the new Hotel Indigo® Atlanta Downtown, 290,000 square-feet of office space and JP Atlanta, Portman’s new fine-dining restaurant created in the tradition of his legendary Midnight Sun—which provided downtown Atlanta with a global dining experience for decades. The building is a signature Portman property—originally offices, designed and built as part of Peachtree Center a half-century ago.

230 Peachtree brings to Peachtree Center and the central business district a distinctive property born of timeless design. It is the latest in the aesthetic continuum Portman created with the Hyatt Regency Atlanta, the Westin Peachtree Plaza and the Atlanta Marriott Marquis, all of which he designed and built over a 48-year span to answer and advance downtown Atlanta’s surging demand for hotel facilities serving the city’s explosive convention trade and the growing global customer base of AmericasMart Atlanta, the wholesale trade mart/trade show complex which he also designed, built and continues to own.

With the opening of the building, the central business district gains 206 guest rooms and suites through InterContinental Hotels Group’s (IHG) newly opened Hotel Indigo Atlanta Downtown, as well as a world-class restaurant, all connected to AmericasMart’s 7.1 million-square foot campus by a stunning new skylight corridor and adjacent to the Peachtree Center MARTA Station. The building’s plaza is anchored by yet another Portman contribution to Atlanta’s public art. Belle is a modern, abstract sculpture by artist John Portman, inspired by the female form. Cast in chrome and mounted on a granite pedestal, Belle addresses Peachtree Street with natural grace and charm.

“It is a unique experience to be able to revisit a building designed at the beginning of one’s career,” said architect and developer John C. Portman, Jr. “I feel quite fortunate to once again be able to contribute to the evolution of downtown Atlanta. This building with its revitalized plaza and one-of-a-kind connection to AmericasMart will serve so many people coming into the heart of our city.”

Lijian Chen, CEO of COS Capital, the co-investor in the redevelopment, said “We are extremely proud to be a partner in this project with Portman. The beautifully designed new hotel and restaurant will clearly contribute to the revitalization of downtown Atlanta, and preliminary hotel bookings and interest in the office space and restaurant indicate that the financial performance of the property will be very strong.”

The Hotel Indigo Atlanta Downtown lobby welcomes guests with a spiral glass staircase accented with sleek, steel railings. The legendary Portman style is incorporated into each element of the guest room aesthetic.

Area rugs are custom made from digitized images of his designs and the murals on the wall offer a subtle hint of the outside world by depicting the unique shape and structure of 230 Peachtree. The rooms are even painted in the rich, clean Portman White hue. Guestrooms feature plush bedding, hard-surface flooring with area rugs and spa-inspired bathrooms. The hotel also offers two spacious suites. Guests have access to a 24-hour health club facility featuring state of the art equipment and 1,750 sq. ft. of meeting space. The Atlanta hotel features the brand’s Neighborhood Guide, an innovative touchscreen display that connects guests to each other, the local neighborhood and to Hotel Indigo locations around the world. Hotel team members, many of whom are locals themselves, will share their favorite hidden gems with guests looking to explore and discover the neighborhood.

But perhaps the most compelling amenity is the corridor conveniently connecting the hotel and AmericasMart, serving attendees visiting its 14 annual markets and shows.

Hotel Indigo Atlanta Downtown shares the 230 Peachtree building with JP Atlanta, a dining destination that embodies the idea of what’s old meets new, serving creative American cuisine, incorporating classic dishes of the 1960s – the decade the building was erected – updated with ingredients and presentation. The restaurant is a celebration of the senses with creative interior design and extensive use of Portman’s art in various mediums, from the signature, circular bar to the art on the walls. The energy, showmanship and personality of the staff, along with the creativity and presentation of the food and cocktails equally function as art in motion.

230 Peachtree is conveniently located on Peachtree Street, adjacent to the Peachtree Center MARTA Station and within walking distance from the Atlanta Streetcar. Minutes away are the city’s leading cultural, entertainment and shopping attractions, including the CNN Center, Philips Arena, Georgia Dome, Georgia World Congress Center, Centennial Olympic Park, Georgia Aquarium and the World of Coca-Cola.

Architects for the project were John Portman & Associates. Interior design consultant HBA participated in the project. Hotel Indigo Atlanta is owned by Portman Holdings, LLC, and is managed by Hospitality Ventures Management Group. For reservations, and more information, visit www.ihg.com.