Gordon Beckman on experiential design in world architecture news

“Experiential Design: Designing to Make a Hotel Memorable”, a commentary by John Portman & Associates’ Principal and Design Director Gordon Beckman, AIA, explores all the factors that go into making a guest experience one to remember. Beckman has built a distinguished career, working nationally and internationally on a broad range of building types, including commercial, civic, transportation, and mixed-use developments. He has been Design Director at Portman since 2007, and was previously a Principal Architect at Murphy/Jahn in Chicago.