The proposed project is located in the North Bund, Hongkou District of Shanghai. Stretching along the northern bank of the Huang Pu River for one full kilometer, the site overlooks the historic Central Bund and the new modern Lujiazhui Financial District. It includes the current Shanghai International Passenger Terminal and the six blocks immediately behind it for a total land area of approximately 3 million sf (282,000 sm). The objective of the master plan is to integrate the new waterfront international passenger terminal, festive marketplace and hotels, with high density urban mixed-use development on the six blocks behind (which include offices, typology apartments, retail, entertainment and residential facilities).